Shelby Fenton
ugc portfolio
Shelby Fenton
UGC creator, lifestyle photographer & digital marketer. Coastal, story-driven content for beauty, swim, fashion, wellness, lifestyle and travel brands.
Instagram · TikTok · shelbsfenton@gmail.com
dock days
golden hour, always
02 — About
Meet the creator
I’m Shelby, a UGC creator and photographer with a background in professional marketing, photography and video production. I shoot where life actually happens: island mornings, sunset docks, road trips and real routines.
Skills
Marketing strategy · hooks & scripting · photography · video production & editing · drone
Interests
Travel · the ocean · surf & coastal living · slow mornings · good coffee
Studied
[Degree · school]
Certifications
[e.g. Meta Blueprint, Google Analytics]
03 — Past clients
Brands I’ve worked with
Birkenstock
Spring 2025 · 3 videos + stills · rebooked for another round
“The Birkenstock team has truly enjoyed working with you, so much so that they’d love to lock in another partnership with you!”
— Birkenstock USA partnerships team
City Beach Australia
Swim & fashion UGC · featured 7× on their Instagram · ongoing monthly partner
“We absolutely ADORE the content you’ve created for us so far, and we’d love to kick off an ongoing partnership with you!”
— Hannah, City Beach Team Social
04 — Videos
My work
ads & organic, every format
talking to camera · product demo · unboxing & try-on · voiceover · aesthetic lifestyle · cinematic travel
05 — Photos
Photo gallery
06 — Services
My services
You post it. You run ads. I create it.
UGC videos
UGC ads · organic content · voiceover videos · unboxings & try-ons · talking to camera
Photo & production
Product photography · lifestyle & swim shoots · content bundles · monthly retainers
Add-ons
Whitelisting / Spark Ads · paid usage & licensing · raw footage · extra hooks
One UGC video includes
Vertical 9:16 edit, platform-ready
Research on your brand & audience
Concept, hooks & script
Filming & editing
[2] rounds of revisions
ask me for my rates!
07 — Results
Proof it performs
the numbers behind the pretty
the paid partnership ad
External link taps
1,636
from one paid partnership ad
Paid partnership ad · spring 2025
Birkenstock
1,636
link taps from one ad
Featured
on @birkenstockusa
Rebooked
for another round
Birkenstock ran my beach content as a paid partnership ad, driving 1,636 taps through to their site. They reposted my photos on their own page and booked a second round of content.
Organic usage · swim & fashion
City Beach Australia
7×
reposted to their feed
Photo + video
both used by the brand
Ongoing
monthly partnership invite
City Beach kept using my organic content on their own Instagram, seven posts and counting, then asked to make it a monthly partnership.
@citybeachaustralia
08 — Let’s work together
can't wait for you to be here!
Not sure what you need? Tell me your goal, and I’ll guide the rest.
shelbsfenton@gmail.com · Instagram · TikTok